What happens when a sponsorship expires?

When a sponsorship expires in 4planning, only the status within your organisation changes. No automatic communication is sent to the sponsor. This part of the system is meant for internal oversight and relationship management.

What happens when a sponsorship expires?

• The sponsor is automatically moved to Recently ended sponsors.
• The partnership stays visible in the overview.
• All data and history are retained.

No automatic communication

No email or notification is sent to the sponsor when the partnership ends. That gives your organisation full control over the communication.

• You decide when to get in touch.
• You can discuss renewals personally.

Why it works this way

• More control over sponsor relationships.
• Flexibility in communication.
• No unwanted automatic messages.

What can you do afterwards?

• Contact the sponsor about renewal.
• Record new agreements.
• Change the end date or set ongoing sponsorship.

Tips for effective use

• Check regularly which sponsors are about to expire.
• Use the overview for relationship management.
• Plan your follow-up in advance.

Good to know

• The sponsor stays visible in the history.
• After a while the sponsor is moved to Past sponsors.
• You always keep an overview of previous partnerships.