Linking your website to the lead inbox

Do you have your own website (for example on WordPress) with a contact form? Link it to 4planning, so every enquiry arrives directly in your Leads inbox.

Setting up the link

1. Go to Leads and click Website link.
2. Click Generate API key. You'll see a key and a ready-made link URL once — save these immediately, because for security reasons the key won't be shown again afterwards.
3. In your form plugin, add a webhook action that posts to this URL:
   • Elementor: Actions after submit → Webhook.
   • WPForms, Gravity Forms, Fluent Forms: use the plugin's webhook action/add-on.
   • Contact Form 7: use a webhook add-on.
4. Tick "Link active (accept leads)" and save.
5. Do a test submission on your website and check that the lead appears in the inbox.

Fields recognised automatically

The link automatically recognises common field names, such as naam/name, email, telefoon/phone, bericht/message, bedrijfsnaam/company, onderwerp/subject, address, postcode, town and website. Fields that aren't recognised aren't lost — they're stored separately with the lead.

Spam settings

• Spam threshold (default 75) — leads scoring above this are automatically marked as spam. A spam lead is never discarded, only labelled separately, so you never accidentally miss a genuine enquiry.
• Max. per hour (per IP) (default 30) — protects against a flood of submissions from the same IP address.

Notifications

For every new, non-spam lead, all administrators of your environment get a push notification (on by default) and, if desired, an email (turn this on yourself via My account). Spam leads don't trigger a notification.

Frequently asked questions

• I've lost the API key. Click Website link again and generate a new key — the old one then stops working.
• Can I also add a lead manually? Yes, use the button to create a lead manually, even without a website link.
• Does this work with any website builder? As long as your form plugin supports a webhook (POST to a URL), the link works. WordPress with Elementor, WPForms, Gravity Forms, Fluent Forms or Contact Form 7 is directly supported.
• Can files be sent along from the form? No, the link only processes text fields. You can add attachments manually to a lead in the inbox though.